Impact Analytics Announces Non-Binding Letter of Intent to Acquire Antenna Transfer Inc.

Calgary, Alberta / August 9,2024 - Impact Analytics Inc. ("Impact Analytics" or the "Company")(CSE: PACT) a vertically integrated AI software development company built on its proprietary cloud offering, is pleased to announce it has entered into a non-binding letter of intent (the “LOI”) withAntenna Transfer Inc. (“Antenna”) dated August 8, 2024, contemplating a potential acquisition  by the Company of Antenna from the shareholders of Antenna (the “Proposed Transaction”).

Antenna is a secure payment and file transfer platform focused on privacy and security. It’s secure payment platform ensures that every transaction is encrypted from end to end in order to mitigate\fraud and other cybersecurity risks associated with sending and receiving monies online. The Antenna platform also allows users to send unique QR codes to transfer files in exchange for money, ensuring files are inaccessible until payment is complete. More information about Antenna can be found here: www.antennatransfer.io.

Colin Frost, CEO of Impact stated “We’re excited about the prospects of acquiring Antenna and we see their unique solution as accretive to our product stack.” Colin Frost continued “We anticipate that the acquisition of Antenna’s proprietary technology will help us accelerate commercialization of our flagship application, Credissential.

Under the terms of the LOI, at closing of the Proposed Transaction, the Company will issue an aggregate of 4,500,000 common shares in the Company (the “Consideration Shares”) at a deemed price of $0.62 per Consideration Share (for an aggregate transaction value of CAD$3,150,000) to the shareholders of Antenna pro rata to their respective shareholdings in Antenna. The Company will also make a cash payment of CAD$25,000 on execution of a mutually agreeable definitive agreement (the “Definitive Agreement”). The Company and Antenna have agreed to a 15-day exclusivity period during which the parties will work towards executing the Definitive Agreement. The Proposed Transaction arm's length and there will be a finder's fees payable in connection with the Proposed Transaction (the “Finder’s Fee”). The Finder’s Fee shall be paid pursuant to relevant CSE policies and shall be equal to 10% of the aggregate value of the Proposed Transaction, all as will be more fully provided for in the press release announcing the closing of the Definitive agreement. It is anticipated that the Consideration Shares will be subject to a 12-month voluntary lock-up period, whereby the recipients of the Consideration Shares will be restricted from trading the Consideration Shares (the “Initial Lockup Period”). Following the Initial Lockup Period, the Consideration Shares will be released at a rate of 20% per month.

The Proposed Transaction is subject to a range of conditions, including, but not limited to, the parties entering into the Definitive Agreement containing terms and conditions, including representations and warranties customary for transactions of this nature and receipt of all required shareholder and regulatory approvals, including but not limited to approval of the Canadian Securities Exchange (the “CSE”).

The entering into of the Definitive Agreement is subject to, among other things, completion of the parties’ respective due diligence and approval of the boards of the Company and Antenna. There is no certainty that the parties will be able to conclude the Proposed Transaction. The LOI is non-binding and neither the Company norAntenna is under any obligation to enter into, or continue negotiations regarding, the Definitive Agreement or to proceed with the Proposed Transaction. There can be no assurances that any component of the Proposed Transaction will proceed, nor can there be any assurance as to the final definitive terms thereof.

The Company also announces it has entered into an agreement with RMK Marketing Inc. (“RMK”) to provide investor communication and investor outreach to the Company in Europe. The term of the engagement is for a period of six months. The Company may terminate the agreement with RMK with 30-days notice to RMK. RMK and its principals are arm’s length to the Company. The Company will pay to RMK an aggregate amount equal to €250,000 (CAD$375,444.23) under the agreement. As of the date hereof, to the Company’s knowledge, RMK (including its directors and officers) do not own any securities of the Company. RMK can be reached at: 541 Lana Terrace, Mississauga, Ontario, Canada L5A 3B2, Email: Roberto@rmkmarketing.ca.

The Company also announces it has entered into an agreement with Outside the Box Capital Inc. (“OTB”)to provide investor relations, social media management and marketing assistanceto build online presence to the Company. The term of the engagement is for aperiod of six months. The Company may terminate the agreement with OTB uponmutual consent. OTB and its principals are arm’s length to the Company. TheCompany will pay to OTB an aggregate amount equal to USD$232,000 (CAD$318,591.61)and issue 513,856 stock options (each, an “Option”) pursuant to theCompany’s equity incentive plan at an exercise price of $0.62 per Option, pursuant to the policies of the CSE. As of the date hereof, to the Company’s knowledge, OTB (including its directors and officers) do not own any securities of the Company. OTB can be reached at: 2202 Green Orchard Place, Oakville ON L6H 4V4, Tel: (289) 259-4455, Email: jason@outsidethebox.capital.

About Impact Analytics

Impact is a risk assessment, data intelligence and financial services platform powered by AI. The Company is building a proprietary product stack to optimize and streamline financial decision making for enterprises and individuals. Learn more at https://www.impactrisk.ai/.

ON BEHALF OF THE BOARD OF DIRECTORS

Chief Executive Officer           Colin Frost
Head Office                             2004 Sherwood Drive, Sherwood Park, AB T8A 0Z1
Telephone                               +1(587) 208 4044
Email                                       info@impactrisk.ai

The CSE and Information Service Provider have not reviewed and does not accept responsibility for the accuracy or adequacy of this release.

Forward-Looking Information

Certain information in this news release may constitute "forward-looking" information that involves known and unknown risks, uncertainties, future expectations and other factors which may cause the actual results, performance or achievements of the Company or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward looking information. When used in this news release, this information may include words such as "anticipate", "estimate", "may", "will", "expect", "believe", "plan" and other terminology. This information reflects current expectations regarding future events and operating performance and speaks only as of the date of this news release.

Forward-looking statements are based on specific factors and assumptions that, while considered reasonable by the Company as of the date of such statements, are outside of the Company's control and are inherently subject to significant business, economic and competitive uncertainties. Forward-looking statements are inherently risky, and the information and plans disclosed therein may not come to fruition as contemplated or at all.

Forward-looking statements in this news release include, but are not limited to, statements relating to: the Proposed Transaction, any approvals required pursuant to the Proposed Transaction, the issuance of the Consideration Shares and the future plans of the Company, business plans, objectives and strategy.

Except as required by law, we assume no obligation to update or revise forward-looking information to reflect new events or circumstances. Additional information is available in the Company's Management Discussion and Analysis, which can be found on SEDAR+ at www.sedarplus.ca.